As a businessDo we have a purpose?
I recently read an article that made me think about the goal for our business – Hometown Auto.
Who do we want to be? What do we want to accomplish?
There is no question about what we do as a business – we sell cars. But when Brian and I first started thinking about this business idea, it was never our sole purpose to “just sell cars”. Getting into the car business was for us always “the means to accomplish something else”. And that “something else” was to create a business that would be an example for others to follow. We were and still are determined to prove that “a business can do well by doing good”. We are here to prove that a car dealer can do well by following the idea of a “noble purpose”, which simply means not focusing on the money-making aspect of the business, but focusing on “doing good for the customer”, in the true sense of the word. And I say this because many claim to do good, but in reality don’t. However, this presents a challenge. How do we convey our noble purpose to our potential customers? Most potential customers come to us with the preconceived notion that we will take advantage of them. But they cannot be blamed for this, because that seems to be the standard in this industry. I can think of one way to resolve this challenge – by word of mouth and one customer at a time. If you have any other ideas, please, share with us.
Who do we want to be?
We want to be the car dealer where everyone is afforded the dignity and respect that everyone deserves as a person. We want to be the car dealer where people come to resolve their transportation needs, without fear of being abused or taken advantage of. We want to be the car dealer with the most fairly priced cars and cars that are mechanically sound and reliable. We want to be the car dealer where the customer feels safe and protected. This is a tall order, but that is what we want to be.
What do we want to accomplish?
We want to achieve the business success that will allow us to contribute positively to our community. We want to be able to sponsor causes that are of direct benefit to residents of this community.
We want to mentor others with aspirations for a better life for themselves and for their sphere of influence. We want to help others achieve success in businesses of their own. We want to share our experiences and ideas with those who ask so they can use the information to better their own life.
This business, Hometown Auto of Cleveland, is just a tool for Brian and me to fulfil our desire to live a good life as example to our children and to others. Sure, we want to achieve financial success, but not for the sake of money. Financial success to us is – to be able to help others achieve their own goals and to contribute financially and in many other ways towards the overall betterment of the world in general and our own community.
We have a purpose!